Profile
Behiç Balkaya
Behiç Balkaya works across software development and product research at Atekian. He focuses on understanding customer needs, bringing user insights into decision-making and validating product ideas before development begins.
He does not treat research and development as separate disciplines. He turns signals from interviews and product usage into problem definitions, priorities and testable product assumptions.
Throughout development, he makes sure research findings inform scope and flow decisions, reducing the risk of shipping something that works technically but does not answer a real need.
Areas of responsibility
- Customer interviews and needs research
- Turning user insights into problem definitions and product priorities
- Making product assumptions testable and validating them
- Translating research findings into development scope and user flows
How he works
- Before designing a solution, clarify who experiences the problem and under which conditions.
- A single interview is not evidence; recurring signals and behaviors are evaluated together.
- Research does not end as a presentation — it connects to a product decision and a verifiable next step.
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